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Tweet this: Social media important to company performance but difficult to prove
New results from The CMO Survey point to this disconnect. Social media spending is currently 9.4% of marketing budgets and is expected to increase 128% to 21.4% in the next five years (see Figure 1)....
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12 Tips for Integrating Social Media into Your Marketing Strategy
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Social media is an increasingly important tactic in companies’...
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Measuring the Impact of Social Media on Your Business
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Spending on social media continues to soar, but measuring its impact...
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Strong Economic Outlook Spurs Marketing Spending
Marketing leaders report their most positive outlook since the recession hit six years ago, according to new results from The CMO Survey. When asked to rate how optimistic they are about the overall...
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Mobile Spending to Increase 160% Despite Performance Questions
Marketing leaders report their companies currently spend 6% of marketing budgets on mobile marketing and that this investment level is expected to increase to 15.6% over the next three years. The CMO...
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The Social Media Spend-Impact Disconnect
Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4...
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Ten Steps To Better Use Of Marketing Analytics
This post was co-authored with Shiwani Kumar and Sylvia Yang, both MBA students at the Fuqua School of Business, Duke University. Marketing analytics involves the creation and use of quantitative data...
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Social Media Spending Triples But Falls Short Of Expectations
The CMO Survey tracks social media spending as a percent of marketing budgets. Since 2009, survey participants have reported on current spending, spending in the next year, and spending in the next...
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Driving Toward The Digital Marketing Organization
The CMO Survey asked marketing leaders to rank a set of marketing capabilities in terms of importance and to identify their organizations’ biggest gaps in these same marketing capabilities. Details of...
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CMO SURVEY: Marketers to Spend on Analytics; Use Remains Elusive
Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next three...
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